I help conference, summit, and mastermind companies use AI to stop broadcasting generic messages and start making every attendee feel like the experience was built specifically for them.
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Generalized AI marketing is becoming table stakes. The event companies that win from here will be the ones who use AI for precision, not volume.
Your marketing treats a first time attendee and a three year community member exactly the same way.
Your sales calls follow the same script regardless of whether someone is exploring or ready to commit.
People attend your event once, have a great experience, and then disappear. The onboarding ends at the ticket purchase.
You don't need more marketing.
You need marketing that knows who it's talking to.
I've spent 15 years studying why humans buy, connect, and stay. Now I'm pairing that understanding with AI to do what was never possible before: make every single person in your world feel like the experience was designed for them.
Every event company has three leverage points where precision beats volume. These are where AI changes everything.
Make your event community stickier, more engaged, and more valuable so people don't just attend once and disappear. AI identifies who's disengaging before they leave, surfaces the members most likely to upgrade, and helps you create touchpoints that feel personal at scale.
The journey from "I just heard about this" to "I'm all in and telling my friends" should feel intentional and personal. AI maps the ideal path for each attendee based on who they actually are, whether that's a first time registrant or a four time buyer who hasn't upgraded yet.
Before your event, AI scores every prospect so your sales team knows exactly who to prioritize and what to say. After the event, same thing for follow up. No more treating a first timer the same as someone who's attended four times and bought twice.
It starts with understanding where your revenue is leaking. It ends with AI tools you keep using long after we're done.
I analyze your sales calls, attendee journey, and marketing touchpoints using AI to find the exact moments where people disengage, drop off, or fail to convert. Not guesswork. Data.
We build a hyper segmentation framework that groups your audience by actual need, not just demographics. This is the difference between "Dear Event Attendee" and a message that makes someone feel seen.
I build AI tools tailored to your business that you keep using. Sales call scoring, attendee behavior analysis, personalized follow up triggers. Infrastructure, not just insight.
For companies that want continued support, I stay on as a strategic partner. Refining the tools, reviewing the data, and helping you sharpen the aim as your community grows.
The same three things, over and over:
I built my career studying human psychology at scale. Not in a lab. In the trenches of live events, virtual summits, and high ticket sales environments alongside Tony Robbins, Peter Diamandis, Dean Graziosi, and the Dalai Lama.
In 2019, my body started shutting down. Over the next two years I saw nearly 200 specialists, spent close to a million dollars on treatment, and had to step away from my business entirely. That experience taught me something no course ever could: the systems you build matter more than the effort you put in.
When I came back, I came back different. Less interested in volume. More interested in precision. Less interested in tactics. More interested in understanding what makes a human being feel like they belong somewhere.
Now I pair that 15 years of human psychology expertise with AI to help event companies do something that was never possible before: treat every person in their world as an individual, not an audience segment. That's not a tagline. That's the future of event marketing, and I'm building it with the companies smart enough to see it coming.
"James helped us build an eight figure company from scratch. He's one of the few people in the online business world who understands how to sell, as well as the tech required to scale a business to that level. If you have a chance to work with him, I'd do it in a heartbeat."
"James is pretty much the Alex Hormozi of offers. Not to mention his heart is as big as his brain. He deeply cares for everyone around him and acts with utmost care and integrity. He's been in the trenches and can speak from experience, not theory."
"Thanks to his help, we raised $1.1 million for a solo, never before attempted, coast to coast crossing of Antarctica. He literally helped me achieve the impossible."
"James is one of the best living marketers, generating not millions but BILLIONS for his clients. This is a singular opportunity, don't miss it."
I ran a marketing agency for 15 years. The person you met in the pitch meeting is not the person doing your work.
That's not a secret. That's just how agencies operate. The A team sells you. The B team executes. Leadership spends their time reading, strategizing, staying sharp. The execution team? They're trying to get through a task list for 47 clients. Your event landing page is somewhere in the middle of that list.
I'm not knocking agencies. I built one. I love them. But if you're running events, you need landing pages for every single one, email sequences, ad creative, prospect targeting, post event follow up. And the person handling all of that for you is also handling it for 46 other companies. Yours is not their only event next Thursday.
So you think, okay, I'll build an internal team. By the time you hire a marketing lead, a designer, a developer, and a project manager you're at $350K+ and you've launched a whole HR department before your next event is even announced.
15+ years running that agency. Over $1B in client revenue. I've consulted for Tony Robbins, Dean Graziosi, Peter Diamandis, and Frank Kern. And somewhere along the way I realized the best thing I could do was stop running the agency and just sit next to the founder and go "yeah... that's broken. Let me fix it."
One event company was using a mix of internal and agency resources to build landing pages for every event. Weeks of turnaround. Thousands of dollars each time. I taught their team to build event landing pages with AI in under an hour. Same quality. Fraction of the cost. They don't need an agency for that anymore.
Then we went after the real money. I showed them how to use AI to pull in everything available on their prospects. Registration data, purchase history, social profiles, engagement patterns. Before the event, AI scores every single person so your sales team knows exactly who to prioritize and what to say. After the event, same thing for follow up. No more guessing. No more treating a first timer the same as someone who's attended four times and bought twice.
And when it worked? I trained their team to run it without me. Because I don't want to be your marketing department. I want to make your marketing department dangerous and then move on to the next bottleneck.
It starts with an audit. If the fit is right, I become the marketing and sales brain your event company is missing.
A comprehensive AI powered analysis of your entire sales process, attendee journey, and marketing touchpoints. You walk away with a documented playbook and custom AI tools.
Everything in the Audit, plus me on your team. I stay on to refine your tools, review your data, train your people, and move to the next bottleneck.
Takes 30 seconds. I personally read every response. No pitch. No 47 slide deck. Just a conversation.
At under $1M in revenue, you're most likely still building your event audience and core offer. The AI optimization I do works best when there's already a sales process generating data to analyze and improve.
If you're under $1M, the most impactful thing you can do right now is nail your core offer and build your initial community. That said, if you believe your situation is different, I'm happy to talk.