AI · Positioning · Family Systems
AI is the most powerful pattern recognizer ever built.
I use it to surface the stories running your life. Then I reconnect what matters: the person, the family, the work, and the world you're building.
I charged $5,000 to run this interview myself. AI runs it now. $67
Different name, different industry, different revenue number. Same feeling. The story running your life shows up first in your business. And every single time, the shift starts the same way: someone finally asks the right question.
Your positioning reflects who you were two years ago. Not who you are now.
The new version is clear in your head but has no words yet. So you keep explaining the old thing.
Everyone cheers. Nobody sits across from you and says "that's the thing that's broken."
"I know this pattern because I lived it. I built a business that looked successful from the outside and felt hollow from the inside."
James Guldan
Every week you operate with the wrong positioning, you lose deals you never even see. They land on your site, scan your offers, and leave.
That gap has a dollar amount. And it compounds. Not monthly. Weekly.
Most founders never count what they never see. The ones who do? That's when everything changes.
Most founders carry this feeling for years. The Deep Work Interview names it in about 90 minutes.
Start the Deep WorkThe agencies. The courses. The masterminds. They probably helped, a little. But something still feels off. The brand doesn't quite fit. The offers don't reflect what you actually do best.
Your coach keeps saying "you're undercharging" but can't tell you what to charge for. Your website feels wrong even though the copy is "good."
About ninety minutes. An AI guided interview that pulls apart your entire business and gives you empirical, researched answers.
Competitor research. A credibility score. Your positioning, before and after. Three moves you can make before Friday. A full website brief. Not theory. Not inspiration. Answers you can act on today.
Megan had spoken at Microsoft, the Israeli Knesset, the Scottish Parliament, and Boston Children's Hospital. She'd authored multiple books. But she was selling $9K consulting engagements one at a time, having totally different conversations with every prospect, with no system underneath any of it.
In two weeks, we built the entire revenue engine: landing pages, assessment tools, a cost calculator, customer journey map, and tiered partnership packages from $36K to $150K annually.
She went from selling her time to selling a system. That's the difference between a practice and a business.
Re had run a branding agency for 20+ years and worked with thousands of founders. But after the Deep Work process, he realized he'd been operating at 70% alignment. The clarity didn't just change his strategy. It gave him the conviction to write the most vulnerable post of his career, publicly share his cancer diagnosis, launch a brand new event for gay male entrepreneurs, and go all in on the thing he was actually meant to build.
That post became his most engaged content of the year. Higher Love Summit is filling up with founding members at $7,500 each.
Same person, same skills. Different alignment. Completely different trajectory.
Greg got so clear on his positioning and the unique value of his craft that he was invited to Necker Island to work directly with Richard Branson's team, for free, in a room where people pay $35,000 for the week. Another client, after doing this same work, had the confidence to ask Richard Branson himself for a testimonial and a social media share for their event. And got it.
When your positioning is dialed in, the world starts pulling you toward opportunities instead of you chasing them.
Most founders think the answer is more: more ads, more content, a new funnel, another launch. But the real problem is almost never the execution. It's the foundation underneath it. If your positioning doesn't match who you've become, nothing built on top of it will work the way it should.
That's the shift. Not doing more. Becoming clearer. And that clarity changes everything: what you charge, who you attract, what you say no to, and how fast people say yes.
These three started with the same eight sessions you're about to take.
Start the Deep WorkAbout ninety minutes. No small talk. No warm up exercises. Just the questions that cut straight to the thing you've been avoiding about your business.
$67. About ninety minutes. A world class coaching session runs ninety minutes. This one you do in the privacy of your own home.
The same three things, over and over:
"James helped us build an eight figure company from scratch. He's one of the few people in the online business world who understands how to sell, as well as the tech required to scale a business to that level. If you have a chance to work with him, I'd do it in a heartbeat."
"James is the real deal. I've worked with a lot of high level people over the years... and there's a reason I chose him and brought him into rooms with Dean Graziosi and Tony Robbins. Every conversation with him is like getting a masterclass in marketing, psychology, and clarity. He sees the thing you don't see, and somehow does it without ego... just straight truth, empathy, and precision."
"James's knowledge on scaling and growing a business is out of this world. The work felt collaborative. I didn't feel like he was trying to suck up to me to keep me as a client, or make me feel less intelligent so he could prove a point. He has a rare level of integrity that I have not encountered in any of the work I've experienced with other agencies. This is by far the longest running, most successful agency relationship I have ever had."
"I've watched you sit with founders in the messy middle... the place where momentum slows, the offers sprawl, and the business starts drifting away from the person who built it. And you don't add more. You remove the noise until the truth shows up. Anyone who gets to work with you walks away clearer, lighter, and more grounded in what actually matters."
"James is the absolute best in the world at his craft. Thanks to his help, we raised 1.1 million dollars for a solo, never-before-attempted coast-to-coast crossing of Antarctica. He literally helped me achieve the impossible."
Individual results vary based on background, effort, market conditions, and implementation.
Seen enough?
Start the Deep WorkPREVIOUSLY $5,000 IN PERSON
A guided conversation, about 90 minutes, shaped by 15 years of positioning work. A world class coaching session runs ninety minutes. This one you do in the privacy of your own home. You leave with a complete brand blueprint, built from who you actually are.
Start the Deep Work →Work with me directly
Beyond the interview, I take on a small number of founders one-on-one: positioning, copy, offers, sales strategy, and the AI systems that make all of it run. Me, directly. Not a team you never meet.
First we find out whether the work and the mission point the same direction.
$5,000 a month. Ongoing work, not a session. Positioning, copy, offers, sales strategy, and the systems that run them.
The founders I go deepest with don't stay clients. They become partners.
I don't take everyone. We have to be aligned. Same mission, same direction. I'm building an ecosystem, not a client list.
A short application. I read every one myself.
I built my first seven figure company with my co-founder Dmitriy by the time we were 26. Ran a positioning and brand strategy agency for over a decade. Helped 13 client businesses hit 1,000%+ growth. I've sat in rooms with Peter Diamandis, spoken at masterminds alongside the biggest names in the industry, and built the positioning behind offers that have generated eight and nine figures.
Here's the part nobody expects. People think they hire me for marketing. What I actually do is see the best in someone and connect the patterns of their life. You love hockey. Your grandpa loved hockey. You built a hockey company. That is not a coincidence. That is legacy. My job is to help you see it, then build the business around it.
But the work I'm most proud of is the founder who finally charged what she was worth. The consultant who stopped taking bad clients for the first time in his career. The branding expert who realized he was operating at 70% and launched the thing he was actually meant to build. Every single one of my clients ends up saying the same thing: “He sees the pattern you can't see. And he tells you the truth about it.”
I live in Phoenix with my son. I used to run sixteen hour days building businesses for other people. Now I produce more good work in four focused hours than I used to in sixteen scattered ones. That shift changed everything about how I think about business, and it's built into everything I teach.
Why I actually do this
Most of what runs your life is a story you learned at home, before you were old enough to question it.
AI is the first tool good enough at seeing patterns to help you find that story and then unravel what stopped serving you.
Remember, you were always enough.
See what your own patterns already know.
Start the Deep Work →There's no pitch inside the interview and no email sequence after it. Just the answers you've been looking for.
Start the Deep Work$67, one time. Everything included.
Want to work with me directly instead? Apply here.
