Your business doesn't match who you've become. The positioning is off. The offers don't land. And nobody around you can see it clearly enough to tell you what's actually wrong. Two hours from now, you'll know exactly what to fix and how.
Start the Deep Work Interview$67. Two hours. The same process I used to charge $5,000 for.
You've Outgrown Your Brand
You built something that worked. Then you grew. Now your website, your offers, and your positioning reflect the person you were two years ago. Not who you are now.
You're Stuck Between Identities
The old you built the business. The new you knows it needs to change. But you can't see what comes next because you're standing too close to it.
Nobody Will Tell You The Truth
Your team agrees with you. Your friends encourage you. Your coach validates you. Nobody sits across from you and says "that's the thing that's broken."
Joshua B Lee
Every week you operate with the wrong positioning, you lose deals you never even see. The prospect who Googled you and left. The referral who couldn't explain what you do. The client who said "I need to think about it" because your offer didn't match your value.
That gap has a dollar amount. And it compounds.
The question isn't whether you can afford to do this work. It's how much longer you can afford not to.
You've probably tried the agencies, the courses, the masterminds. And they probably helped, a little. But something still feels off. The brand doesn't quite fit. The offers don't reflect what you actually do best. And you can feel it in every sales conversation that should have closed but didn't.
That gap between who you are and how your business shows up in the world? That's the thing nobody can see from the inside. It's why your coach keeps saying "you're undercharging" but can't tell you what to charge for. It's why your website feels wrong even though the copy is "good."
That's why the Deep Work Interview pulls apart your entire business in two hours and gives you empirical, researched answers about what niche you could dominate. Named competitors. Pricing data. A credibility score. Three structured offers. Not theory. Not inspiration. Answers you can act on today. And if you want someone to sit next to you and actually build the thing? I do that too.
Two hours. No small talk. No warm up exercises. Just the questions that cut straight to the thing you've been avoiding about your business.
$67. Two hours. The same process I used to charge $5,000 for.
The same three things, over and over:
Seen enough?
Start the Deep Work Interview"James helped us build an eight figure company from scratch. He's one of the few people in the online business world who understands how to sell, as well as the tech required to scale a business to that level. If you have a chance to work with him, I'd do it in a heartbeat."
"James is the real deal. I've worked with a lot of high level people over the years... and there's a reason I chose him and brought him into rooms with Dean Graziosi and Tony Robbins. Every conversation with him is like getting a masterclass in marketing, psychology, and clarity. He sees the thing you don't see, and somehow does it without ego... just straight truth, empathy, and precision."
"You were the best co-founder, CEO, and partner I could ask for when rising in my entrepreneurial journey. We built our first 7 figure company together by the time we turned 26! Your voice and clarity cuts through the noise and shiny objects. There are many people who 'teach' marketing and systems. You have actually DONE IT at a high level for countless 8 figure companies and offers."
"James's knowledge on scaling and growing a business is out of this world. The work felt collaborative. I didn't feel like he was trying to suck up to me to keep me as a client, or make me feel less intelligent so he could prove a point. He has a rare level of integrity that I have not encountered in any of the work I've experienced with other agencies. This is by far the longest running, most successful agency relationship I have ever had."
"James is pretty much the Alex Hormozi of offers. Not to mention his heart is as big as his brain. He deeply cares for everyone around him and acts with utmost care and integrity. He's been in the trenches and can speak from experience, not theory."
"I've watched you sit with founders in the messy middle... the place where momentum slows, the offers sprawl, and the business starts drifting away from the person who built it. And you don't add more. You remove the noise until the truth shows up. Anyone who gets to work with you walks away clearer, lighter, and more grounded in what actually matters."
"After 20+ years running a branding agency and working with thousands of founders, James helped me realize I was operating at 70% alignment. The Deep Work process gave me the clarity and conviction to write the most vulnerable post of my career, launch Higher Love Summit, and go all in on what I was actually meant to build. That post became my most engaged content of the year and the event is filling up."
"The things I don't understand, I don't need to understand. That's your world. I completely put that in your hands. In two weeks James built our entire revenue engine: landing pages, assessment tools, a cost calculator, customer journey map, and tiered partnership packages. We went from $9K engagements to $36K to $150K annually."
This is what happens when you stop guessing and start building from who you actually are.
Megan had spoken at Microsoft, the Israeli Knesset, the Scottish Parliament, and Boston Children's Hospital. She'd authored multiple books. But she was selling $9K consulting engagements one at a time, having totally different conversations with every prospect, with no system underneath any of it.
In two weeks, we built the entire revenue engine: landing pages, assessment tools, a cost calculator, customer journey map, and tiered partnership packages from $36K to $150K annually. Her own words: "The things I don't understand, I don't need to understand. That's your world. I completely put that in your hands."
She went from selling her time to selling a system. That's the difference between a practice and a business.
Re had run a branding agency for 20+ years and worked with thousands of founders. But after the Deep Work process, he realized he'd been operating at 70% alignment. The clarity didn't just change his strategy. It gave him the conviction to write the most vulnerable post of his career, publicly share his cancer diagnosis, launch a brand new event for gay male entrepreneurs, and go all in on the thing he was actually meant to build.
That post became his most engaged content of the year. Higher Love Summit is filling up with founding members at $7,500 each. Same person, same skills. Different alignment. Completely different trajectory.
One client got so clear on his positioning and the unique value of his craft that he was invited to Necker Island to work directly with Richard Branson's team, for free, in a room where people pay $35,000 for the week. Another client, after doing this same work, had the confidence to ask Richard Branson himself for a testimonial and a social media share for their event. And got it.
When your positioning is dialed in, the world starts pulling you toward opportunities instead of you chasing them.
Most founders think the answer is more: more ads, more content, a new funnel, another launch. But the real problem is almost never the execution. It's the foundation underneath it. If your positioning doesn't match who you've become, nothing built on top of it will work the way it should.
That's the shift. Not doing more. Becoming clearer. And that clarity changes everything: what you charge, who you attract, what you say no to, and how fast people say yes.
One woman took this Interview not knowing what niche to pursue. Six months later she'd made $50K.
A two hour AI guided interview that pulls apart your entire business and gives you empirical, researched answers. Named competitors. Pricing data. A credibility score. Three structured offers. A full website blueprint. The same process I used to charge $5,000 for.
Get the Interview →A non technical coach went from completed Interview to live, indexed website in 43 minutes. First client found her on Google within two weeks.
Turn your Deep Work blueprint into a live, professional website. AI builds every page using the positioning, offers, and copy from your Interview. Same context. Same voice. Same strategy. You walk away with a real site that matches your real business, live and indexed in under 60 minutes.
Build Your Site →One consultant landed a $50,000 project after six months. Another charged $12K for her first engagement and started saying no to bad fits.
Me. All of me. Fractional brand strategist. I do the positioning, the copy, the offers, the sales strategy, and the hard conversations. This is what I did for Tony Robbins, Dean Graziosi, and Frank Kern. Now I do it for founders ready to own their category.
Apply Now →I built my first seven figure company with my co-founder Dmitriy by the time we were 26. Ran a positioning and brand strategy agency for over a decade. Helped 13 companies hit 1,000%+ growth. Over a billion dollars in client revenue. I've sat in rooms with Peter Diamandis, spoken at masterminds alongside the biggest names in the industry, and built the positioning behind offers that have generated eight and nine figures.
But the work I'm most proud of is the founder who finally charged what she was worth. The consultant who stopped taking bad clients for the first time in his career. The branding expert who realized he was operating at 70% and launched the thing he was actually meant to build. The thing every single one of my clients would tell you is the same: he sees the thing you can't see, and he tells you the truth about it.
I live in Scottsdale with my son. I used to run sixteen hour days building businesses for other people. Now I produce more good work in four focused hours than I used to in sixteen scattered ones. That shift changed everything about how I think about business, and it's built into everything I teach.
At under $1M in revenue, you're most likely still building your core offer and brand positioning. The Deep Work I do works best when there's already a defined brand, clear positioning, and a business model that's proven.
If you're under $1M, the most impactful thing you can do right now is nail your positioning and get to consistent revenue. That said, if you believe your situation is different, I'm happy to talk.